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WEBINARS ARE ONLINE CONFERENCES

Webinars for your business - Image via Wikipedia

After having understood what is a webinar, here we are to the next step: taking action and why…webinars for your business are here to come

If you ever have wondered the best way to reach your customers and interact with them on an extremely personal level without having to hold an event where you physically gather people at a location, webinars are your answer.

Webinars have become more and more common as a tool for businesses to interact with their customers and for good reason. You can utilize webinars for a wide variety of uses, whether you want to present a new product live or just give free advice, webinars are simple, easy and effective.

Webinars Conversion Benefits

You, as a business owner, understand that higher conversions equal higher profits.

For those who sell their products online as well as offline such as with an ecommerce site, you can commonly see conversion rates from one percent to five percent. This means that one to five of all visitors to your website will buy one of your products. Anything over 10 percent is extremely unusual and a fantastic conversion rate.

However, with webinars, conversion rates are often much higher if you are using the webinar event to sell a product. Webinars often convert as high as 50%! Typically, you could likely expect a webinar to convert at 20% and up, depending on the quality of your presentation and sales ability. Even a presenter who doesn’t want to use pressure sales tactics can’t help but sell products on a webinar due to the personal nature of the medium, and customers attending the event online will be more likely to buy. If you want to increase sales for a new product to your customers online, can you see the benefit now?

Webinars vs Seminars

Seminars have their place and simply are a fantastic marketing tool. But, in this day and age, there may be situations when the traditional seminar would best be left by the wayside in favor of the more modern webinar.

With seminars, you may have to pay a large amount to rent a venue, have to spend time looking presentable, and have to convince people to physically attend your seminar. It can end up taking a lot of time just for preparation that doesn’t even have to do with your actual presentation.

Seminars may be a viable strategy but perhaps not too often. However, you can hold webinars as often as you like and all you have to do is get people to attend your webinar online from the comfort of their own home. You can often get many more people on a webinar than would be willing to take the time to travel and spend fuel to get to a seminar. Also, since you can hold webinars more frequently with much less hassle, if someone misses your webinar, they can easily attend the next one.

Also, you can easily record webinars and then send out the replay the next day via email to those signed up who were not able to make it. This is just one reason webinars are extremely convenient.

The benefit of being able to interact with your customers in such an interactive, personal way with such ease means webinars are becoming more and more common and a valuable tool which any business should look into utilizing as soon and often as possible.

You can use them as a way to teach your customers, to sell a product, or even to hold interactive meetings with employees and business partners.

How to do it

You can use an established webinar service such as GoToWebinar and run webinars yourself.
Alternatively, you can run a webinar with someone who has experience doing so and will take care of all of the logistics, for you.

If you need some of this done for you, just contact me. If you have any questions, you can reach me  throuch the contact page.

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Webinars with WOW Factor: Tips, Tricks and Interactivities for Virtual Training
by: Becky Pluth
publisher: Pluth Consulting, published: 2010-05-31
ASIN: 0979410312
EAN: 9780979410314
sales rank: 421926
price: $29.95 (new), $394.21(used)Death by webinar is rapidly replacing death by PowerPoint! Make your webinars effective and engaging! A webinar is a different animal, requiring different skills and a different energy, where your weaknesses and lack of preparation leaves you completely exposed. Budget cuts and a business focus on everything GREEN makes human resource training via webinars a really attractive option if you can do it effectively. Here is the resource you need for designing and delivering training that justifies your investment and gets the job done well. In this book you will discover the top ten sins of webinars and how to avoid them; how to connect with learners online; the best practices for webinar design, execution, and follow-up; how to use the basic webinar software tools to best advantage, and more. Implementing these techniques and activities are guaranteed to help you involve your participants, make your training memorable, and ensure participant action planning.

Great Webinars: How to create interactive learning that is captivating, informative and fun
by: Cynthia Clay
publisher: Punchy Publishing, published: 2009-08-07
ASIN: 0976458713
EAN: 9780976458715
sales rank: 78033
price: $19.32 (new), $19.32(used)Great Webinars provides a structured approach to designing and delivering web workshops that replicate the engagement and interactivity of the classroom experience in a virtual setting. Beginning with an understanding of your audience and your objectives, the book demystifies the web conference technology, and shows how to use your platform to maximize interaction and collaboration. Great Webinars will help you create memorable, collaborative, and truly engaging web workshop experiences.

How to Plan, Setup, and Execute a Successful Webinar
by: AccuConference
publisher: AccuConference, published: 2010-01-04
ASIN: B0032UWWTM
sales rank: 317080Webinars for your buisness? Yes! Webinars are powerful business tools and an excellent way to communicate. But a Webinar is more than just a phone call with more than two people, or a video chat on a tiny screen. For example, you can have hundreds of people across the world listening to your words and watching your powerpoint. Webinars are easy to do well, but with some tips and guidance, you can make your Webinars excellent.
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by: Dirk Dupon
published: 2011-08-05
ASIN: B005G82AZE
sales rank: 176186

In this book you will learn how webinar’s work, what they can do for your business and how to use them to your advantage.

Webinars are very similar to conference based seminars; the only difference is that the participants listen to audio and view the presentation in their web browser.

The main benefit of a webinar is the interactive element which is the ability to discuss, give and receive information. It’s differs from a “webcast” which doesn’t allow interaction between the audience and presenter.

More and more businesses have discovered the advantages that webinars have to offer and have started offering them in addition to or instead of more traditional face-to-face seminars. In this book you’ll discover how to use them for your benefit.

Table Of Contents:

What Makes Webinars Or/And Teleseminars So Great.

Hosting And Attending A Webinar.

Important Facts To Keep In Mind When Hosting A Webinar.

How To Choose The Right Webinar Platform Provider.

How To Host A Successful Webinar.

Some Great Ways To Make A Nice Profit From Every Webinar You Host.

Recommended Reading

• what is a webinar