» Posted on Jan 18, 2012 | 0 comments

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Is there any “secret” why some prosper online and

other people  not? How to Generate sales…

Image by Getty Images via @daylife

I am following Willie Crowford’s blog (http://williecrawford.com) and so I am following him “behind the shoulders” while he is making business online.  This is a huge chance for me to learn more tricks of the trade.

I already learned things, important ones. on how to generate sales in general and online.

The first lesson is to have a relation with people, a real relation, a honest and transparent  before trying to sell anything. This is something which I like a lot, although I must say, I am not always the best person at it, not because I don’t like to talk with people or because I am introvert, but because Facebook, Twitter, Linkedinare frankly new tools and they are not

Image by Christopher S. Penn via Flickr

“natural tools: I need to learn how to use them properly. Not that I not knowing Facebook, Twitter, Linkedin and I am already using them (making FB fanpages, Twitting and connecting with people via Twitter, Joining Linkedin Groups, Facebook groups…), but there is always room for improvement. I guess that most of people are in ym same situation…

The second lesson is to sell only those things that we really like, things we a re really convinced can only bring benefits to somebody’s life or business. This point I i like even more. In other words, let’s empower people, let’s improve people’s life. I didn’t know that this was even a niche (called personal improvement or self-improvement). I like this point even more…Got in this site with lots of FREE self-improvements products:

http://selfimprovementgifts6.com/go/21274

The third thing to generate sales is to use the combined action of social media, content generation and solo ads to get sales. This is the BIG picture. Especially solo ads are really the BIG “secrets”, something not everybody knows about and something it’s quite frightening to start and manage (to many people the costs are at a first glance prohibitive , starting at $500 but more generally at around $2000+ for a serious online entrepreneurs). This is something I would like to do but not immediately, as with solo ads you need a careful preparation.

Here are now a book recommendation on how to generate sales with “event generation” , something quite known in the USA and probably much less here in Europe. I will write about this subjects in my next posts:

Generate Sales Leads With Virtual Events: How Virtual Events Can Fuel Your Sales Pipeline by: Dennis Shiao publisher: FastPencil.com, published: 2010-10-12 ASIN: B00475ATNW sales rank: 532892

Virtual events can be a dream for marketers and can generate sales for sure. But firstly, they can generate leads cost effectively and they facilitate real-time interactions with sales prospects that can lead to quicker and more efficient marketing qualification.Dennis Shiao, a virtual events expert, takes you from the planning process, to audience generation and engagement strategies and finally to lead qualification and follow-up. Dennis shows you how to use virtual events to fuel your sales pipeline.

Related articles to generate sales

• 9 Ways to Truly Suck at Lead Management (hubspot.com)
• Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales (bjconquest.com)
• How to Use Email to Transform Leads Into Sales (hubspot.com)

Recommended Reading

• what is a webinar
• What is Facing The Retail Industry Today
• Marketing Seminars